Talk about marketing! Taking The Gracie Challenge To AmericaĪpart from calming they could beat everyone, the Gracie family members made sure they put smaller / lighter people in the fights, and that they wore Gis whenever possible. Most of the fights took place in gyms, although some made it to huge areas and a few even turned to massive brawls. There were no time limits, rules, or referees. The matches took place in a Vale Tudo (Brazilian term for NHB) matches. They did, for the most part, and the Gracie Challenge was born. They invited people to try and win against Gracie Jiu-Jitsu, claiming they would beat everyone that showed up. Their marketing strategy was nothing short of brilliant – issue challenge to everyone in local Brazilian newspapers. He taught it to the rest of his family, turning all of them into formidable fighters, regardless of their size or strength.Īfter opening several schools in Rio, the Gracies decided they wanted to popularize their brand of Jiu-Jitsu. Carlos then modified what he learned (which was a mixture of Japanese Ju-Jitsu, Judo and catch wrestling) and ended up with what we know today as Brazilian Jiu-Jitsu. There, he thaught his trade to a bunch of students, one of whom was Carlos Gracie. A Japanese Judoka, who spent a lot of time traveling the world and engaging in catch wrestling and NHB matches need up in Brazil. The story of Jiu-Jitsu, in just a few sentences, is as follows. This is the exact platform the Gracie family used to promote the art of Brazilian Jiu-Jitsu. The one huge distinction is that there were absolutely no rules, so anything was fair. Irish bare-knuckle boxing, catch-wrestling (up to a point), Vale Tudo and others were all forms of MMA. They ended up being the perfect tool to announce Brazilian Jiu-Jitsu to the world and helped change the landscape of martial arts forever.Īs we all know, bare-knuckle, no-holds-barred matches were held in just about every spot around the world long before the emergence of MMA. Still, the Gracie Challenges brought about something much more important than just fighting and entertainment. That said, to this day, the Gracie Challenge exists, mostly in dojo storming incidents that usually do not end up for the non-BJJ person. There were claims that the Gracies won all of their challenges, which, of course, is not true. The interesting thing about these challenges is that they’ve turned into a subculture within the BJJ culture itself. Most, if not all of the MMA and BJJ fans across the world have seen or heard of at least one Gracie challenge. What exactly were these Gracie Challenge matches? Let’s try and decode a piece of BJJ history today. While some were recorded, there are only eyewitness reports of others, and they’re scratchy at best. There are notorious challenges that are the stuff of Jiu-Jitsu legends, up to a point. What’s also common knowledge in the BJJ world is the story of the Gracie Challenge fights. Better, said, you’ve heard of them, as there’s too much to know, given how big and complicated that particular family is. If you train Brazilian Jiu-Jitsu, you know about the Gracie family.
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